Sonal Jaiswal

Lead Product Designer at ISN. Previously at the New York Times.
A product designer who loves autonomy and working closely with PMs and developers.
Proactive. Leads. Upskills the team. Refines processes. Product thinker.

Case studies

AI Toolbox Talks
ISN's first AI feature helps construction workers find and share safety guidelines easily.
Shipped. Lead Designer. 0 to 1 feature. Won 5 Gold Stevie Awards.
Attendee List for Toolbox Talks
Version 2.0 of Toolbox Talks that enables construction workers to create and share a list of talk attendees.
Shipped. Lead Designer. 0 to 1 feature.
Designing for Trust at the New York Times
Improving readers’ understanding of processes and policies that underpin Times’ journalism.
Shipped. 0 to 1 feature. Designed with the Director of Product Design at NYT.
Expertise Tags and Filter
Helping recruiters to attract and recruit relevant candidates.
LinkedIn Design Challenge. Reviewed by Director of Product Design at Slack.
Phishing Simulation Software
Improving phishing awareness among employees through Phishing Simulation.
MS HCI Capstone. Collaborated with Sr. Product Designer at Proofpoint.
News Literacy Toolkit for Apple News
Educating people to perceive news critically to avoid the spread of misinformation.
Top 10 finalists in the NYT X Adobe Design Challenge.

In their words

Mark Gelach
Product Design Manager at ISN

Sonal consistently pushes herself and her team to deliver top-notch work that directly address our users’ need. Her proactive nature has helped foster process improvement, strong relationships and collaboration within the team, leading to a great work environment. Her work is instrumental in ensuring Empower remains a high-quality app for our users. I truly appreciate her holistic approach to improving her skills and the dedication she has to positively impact the team. Her commitment to quality is evident in her approach, process and output.

Tulio Jarocki
Sr. Product Designer at New York Times

I had the pleasure of working with Sonal during her internship at The New York Times, and I can confidently say she's an exceptional designer. She has a natural talent for understanding user and business problems, and designing grounded and executable solutions. From day one, she consistently produced impactful design solutions grounded in evidence-based research. She was always open to feedback and collaborated effectively with designers and cross-functional partners. She has a go-getter attitude and will be a fantastic addition to any design team.

Clara Cordeiro Mariano
Development Lead at ISN

Sonal is a designer who pays attention to the smallest details, delivers quickly, remains flexible to developers’ suggestions and queries, and carefully evaluates the development effort needed for proposed ideas. She excels at prioritizing communication with both me and my team of developers.

Albert Schilthuis
Product Manager at ISN

Sonal owned the Toolbox Talks feature from its early concept to a fully developed product. Her attention to detail and ability to explain the reasoning behind design decisions stand out. She asks sharp questions and isn’t afraid to voice concerns when something doesn’t add up.

Helping the team grow

At ISN, I present my learnings bimonthly, contributing to the team's growth.

Let's connect.

For work or a ramble on anything design, technology and people.